Glow Pucks and 10-Cent Beer: The 101 Worst Ideas in Sports History by Wyshynski Greg

Author:Wyshynski, Greg [Wyshynski, Greg]
Language: eng
Format: epub
ISBN: 9781589796270
Publisher: Taylor Trade
Published: 2013-06-25T16:00:00+00:00

PART 11

AWFUL INNOVATIONS

The World Bodybuilding Federation

Muscles, Self-Tanner, and Complete Disaster

ASSUMING THAT the XFL was the nadir of Vincent K. McMahon’s career as a promoter is an insult to the World Bodybuilding Federation (as well as to the wrestling plumber, the wrestling NASCAR driver, the wrestling garbage man, the wrestling voodoo priest whose magic hex made the Ultimate Warrior vomit some sort of green goo live on camera, something called Bastian Booger, something else called the Gobbledygooker, and every other rotten wrestling gimmick Vinnie Mac invented).

By the early 1990s, as president of the World Wrestling Federation, McMahon had learned a lesson or two about conquering industries filled with muscle-hound lunkheads. For example,

Mock, raid, and destroy your competition buy any means necessary.

Pay-per-view equals money-in-pockets.

Come as close to being a modern-day P. T. Barnum as you can without having to actually put your head in a lion’s mouth.

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